It is a testimony to the power of propaganda, institutional capture, and the desire to socially conform that masking of the general population has successfully been imposed during the COVID-19 era. The harms from this imposition are palpable, and potentially long-term and gargantuan, not the least of which is the psychological training of the public to comply with an absurd measure that has direct personal negative impact. I review the mounting evidence of the obvious: Universal masking harms people and society, without any detectable benefit.